This is a Practice Management Day Pass Session.

Today's economic climate creates an entirely new scenario for the oral and maxillofacial surgeon. Being able to develop and maintain an actively growing practice requires new and innovative concepts and the discipline to implement them on a continual basis. Practice growth in today's challenging environment also requires insight. Profitability, value and the impact of technology will be evaluated for the clinician. Costing of products, setting a fee and the issues of marketing will be presented. Specific new challenges such as the implant supercenters will be discussed. How do you compete if they are in your market area? What do you tell your patient, your referral sources and staff? We will evaluate their strategies and the opportunities they present.

1. Adjust to the current marketplace and business climate;
2. Determine profitability of a product or service; and
3. Develop and set a fee for services rendered.