This is a Practice Management Day Pass Session.

Handouts

P705 Rita Zamora.pdf (1.2 MB)

Operating a practice without foundational business development and marketing familiarity makes it challenging to thrive in today’s digital world. Complete a workbook and arm yourself with essential marketing knowledge. This workbook will become a reference you can turn to year after year when evaluating past, and creating new, marketing plans. Leave the program with an understanding of core marketing concepts and the motivation to successfully market your practice.

1. Identify core components every successful marketing plan must have;
2. Define SWOT analysis, strategies, tactics and tracking options; and
3. Describe common marketing mistakes and how to avoid them.