2016 Annual Meeting: http://www.aaoms.org/meetings-exhibitions/annual-meeting/98th-annual-meeting/

Foundations of Marketing Workshop

Wednesday, September 21, 2016
8:00 AM-12:00 PM

Surf EF (Mandalay Bay Convention Center)

Ticketed This is a Practice Management Day Pass Session.
  • P705 Rita Zamora.pdf (1.2 MB)
  • Speaker:

    Rita Zamora BS
    Boulder, CO, USA

    CDE/CME Offered: CDE

    CE Credit Hours: 4.00


    Operating a practice without foundational business development and marketing familiarity makes it challenging to thrive in today’s digital world. Complete a workbook and arm yourself with essential marketing knowledge. This workbook will become a reference you can turn to year after year when evaluating past, and creating new, marketing plans. Leave the program with an understanding of core marketing concepts and the motivation to successfully market your practice.

    Learning Objectives
    1. Identify core components every successful marketing plan must have;
    2. Define SWOT analysis, strategies, tactics and tracking options; and
    3. Describe common marketing mistakes and how to avoid them.