Films analyzed were limited to the list of “Disney Animated Classics.” Characters chosen met the following inclusion/exclusion criteria: must be representative of a human; must have a lateral image available online; must play a major role in the narrative; must have clear motivations (ie, alignment “good” or “evil”). Data collected included: soft tissue cephalometrics measured digitally using Dolphin Imaging Software (©2016 Patterson Dental Supply, Inc.); and descriptive data for the shape of eyes and nose. 119 characters were studied from 38 “Disney Animated Classics” (79 “good” and 40 “evil”). Compared to “good” characters, a larger proportion of “evil” characters showed more protruding facial profiles coupled with more pronounced lower faces, and longer noses. Also, “evil” characters typically possessed convex or bumpy noses with acute nasolabial angles, whereas “good” characters typically possessed concave or straight noses with obtuse nasolabial angles. Whether the choices to draw these famous characters such were driven by aesthetics, marketing tactics, or coincidence, the results reveal that images in the media reflect society’s tendency to associate facial characteristics with character traits. Research funded by the Jean Educational and Research Grant.
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