P812
Social Media Marketing for Dental and Medical Professionals

Friday, October 11, 2013
1:00 PM-4:00 PM
Location

W240A-B (Orange County Convention Center)

Ticketed This is a Practice Management Day Pass Session.
Handouts
  • 812.pdf (626.8 kB)
    • Speaker:

    Rita Zamora BS
    Boulder, CO, USA


    CDE/CME Offered: CDE Only
    Synopsis

    Facebook, Twitter and YouTube have captured the attention of your patients and referring practices. Over 750 million people around the world use Facebook. On average, Americans spend over six hours per month on Facebook alone. Learn how to position your surgical practice on sites like Facebook, Google Plus, Twitter and YouTube where millions of Americans now spend their time.

    Learning Objectives
    1. Describe how social media has displaced many traditional marketing mechanisms and discuss the marketing opportunities presented by social media;
    2. Identify which social platforms will benefit surgical practices and describe how to get started; and
    3. Complete a social marketing plan, predict what resources will be necessary and describe how to track efforts.

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