G01
Keynote Lecture: Business and Management Lessons from SuperFreakonomics

Wednesday, September 12, 2012
1:00 PM-2:15 PM
Location

Ballroom 20A (San Diego Convention Center)

G01

Keynote Lecture: Business and Management Lessons from SuperFreakonomics

This is a non-ticketed session.
CDE/CME Offered: No CE Offered
Synopsis

What are things you thought you knew but didn’t – and things you never thought you wanted to know, but do? What are the benefits for companies whose employees are encouraged to think “outside the box,” why should they be encouraged to do so and why is it so difficult to change behavior? Mr. Dubner will address these questions and more during his keynote presentation.

Learning Objectives
  1. Analyze the benefits of “thinking outside the box."
  2. Discuss the reasons it’s difficult to change behavior.

1:00 PM
Introduction
Arthur Jee DMD

1:10 PM
Author of Freakonomics & Superfreakonomics
Stephen Dubner

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